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Home  > Market Statics for Small to Mid-Sized Businesses > Search Market



Search Market

  • US advertisers will spend $14.38 billion on paid search in 2011. Source: eMarketer, June 2011
  • Advertisers achieve a 7:1 ROI on investments in search-based marketing. Source: McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
  • There are 191.4 million search users in the US. Source: eMarketer, July 2011
  • 16%of the daily queries on Google have never been seen before. Source: Google Internal Data 2011
  • US advertisers will spend $14.38 billion on paid search in 2011. Source: eMarketer, June 2011
  • Including location or phone information in a search ad increases click-through rate 6-8%. Source: Google Internal Data, Q4 2010
  • Adding seller ratings to a search ad can boost click-through rate by over 10%. Source: Google Internal Data, Q3 2010

Google Statistics: Google researchers conducted more than 400 studies on the effect of “search ad pauses.” We found:

  • Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused.
  • Results are similar across verticals, among the broadest sample of consumers, and regardless of industry.
  • 9 out of 10 visits to advertiser sites would never happen in the absence of related search ad campaigns.


   
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