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Home  > Market Statics for Small to Mid-Sized Businesses > Mobile Marketing



Mobile Marketing and Statistics: Download Opera Mobile Emulator

  • 1 out of 2 of all adults in the US will use a smart phone
  • 1 out of 3 mobile searches are local
  • 95% Smartphone users have looked for LOCAL information.
  • 70% of all mobile searches result in action within 1 hour
  • Mobile coupons get 10 times the redemption rate of traditional coupons
  • 33% of mobile users are looking for local content using their GPS location (eMarkerter, August 2011)
  • 61% of users are unlikely to return to a mobile site they had trouble with (Google, 2011 mobile study)
  • 19% said they’d have a negative overall perception of the company if dissatisfied with mobile site performance. And 40% said they’d visit a competitor’s mobile site instead. (Google, 2011 mobile study)
  • 51% of consumers are more likely to purchase from mobile-specific sites (Google, 2011 mobile study)
  • Retailers could increase engagementby 85% with a mobile site (Google, 2011 mobile study)
  • In the next two years 1 billion people will have accessed the internet using a mobile device. Source: MobileThinking, 2011
  • In the U.S., 25% of people have abandoned the laptop for exclusive use of mobile. Source: MobileThinking, 2011
  • 79% of large online advertisers do not have mobile optimized sites (Google, 2011 mobile study)


   
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