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Home  > Resources  > Glossary of Terms for Online Marketing & Advertising



Glossary of Terms for Online Marketing & Advertising

The terms below are focused on online advertising and marketing. For more detailed terms for Facebook and Twitter, here's a link to Glossary of Terms for Facebook and Glossary of Terms for Twitter.

Acquisition rate - The total participants who accepted and offer on a marketing campaign divided by the total audience.

Ad - An online advertisement. Ads are placed on websites and served from an ad server. Ads usually come in two forms, text ads and display ads. Ads can be served based on the visitor’s preferences; what they purchased or viewed before on the specific site or displayed based on the visitors demographic or geographic information. Ads can be targeted to specific websites, or across the complete advertising network.

Advertising Network - A service where ads are bought centrally through one company, and displayed on multiple web sites that contract with that company for a share of revenue generated by ads served on their site.

Aggregator - A company who provides an intermediary service between content providers, website, or mobile suppliers offering services including campaign management, analytics, administration as well as billing.

Algorithm - The process programmed into a software program that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver search results.




The Anatomy of a Search Page – When you go to Google.com and type in a local search term such as "plumber irvine ca” Google will display a special page for local businesses. This page consists of 3 areas; 1) Google Ads 2) Google Places and 3) organic results.

Google Local Search Results Page


   
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